NAN-H-93
Communication
By Usman Aliyu
Ilorin, Sept. 27, 2016 (NAN) Mr Kunle Akogun, the Deputy Director, Corporate Affairs, University of Ilorin, has identified the lack of communication and good writing skills as
factors affecting some Public Relations (PR) practitioners in effective bridge-building.
Akogun made the observation in a paper he presented at the maiden edition of the Corporate Affairs In-House Training at the institution on Tuesday in Ilorin.
In the paper titled “Public Relations Practice in Nigerian Universities: the Unilorin Experience,’’ the deputy director said the lack of these requisite skills naturally resulted in image problems for the organisations concerned.
He said that the training was aimed at keeping officers and other staff abreast of latest developments in the field of Public Relations management around the world.
He explained that while the seminar was being planned to hold bi-monthly, “the mother of all trainings will be held very soon.’’
He lauded the institution’s Vice-Chancellor, Prof. Abdulganiyu Ambali, for providing conducive environment for effective image-making.
He said “Prof. Ambali’s purposeful leadership is evident in the provision of adequate security on campus, improved staff and students’ welfare, encouragement of excellence in teaching, research and community development, among others.
“This is largely responsible for the absence of tension on our campus, thereby making our job as public relations practitioners a lot easy.’’
On his part, the vice-chancellor commended the Corporate Affairs Unit for its professionalism in managing the image of the university.
Represented by the Dean, Faculty of Communication and Information Sciences, Prof. Jimoh Sadiku, Ambali highlighted the role of the Unit in the emergence of the university as a household name.
He said “there is no doubt that the Unit has been fantastic in its performance over the years.
“Its impact in the university’s strategic decisions, reputation and achievements is undeniably great.
“Its strategies of maintaining adequate flow of information with the public have been
effective.’’ (NAN)
AUO/FLP/HA
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(Edited by Folorunso Poroye/Hadiza Mohammed-Aliyu)