NAN-ELS-1
Promoter
By Vezi Isike
Lagos, Oct. 20, 2016(NAN) Femi Adeniran, a music promoter, on Thursday expressed his frustration at the difficulties being experienced by up coming musicians in the promotion and marketing of their brand.
Adeniran told the News Agency of Nigeria (NAN) in Lagos that the cost of promoting songs have become very expensive and largely unaffordable for budding musicians.
According to him, the industry is slowly losing its finest because of the prevailing situation in the entertainment industry.
He stressed that the cost of promoting a single song on radio and television, was far more expensive than the production cost of an album.
“There are lots of brilliant musicians and lyricists who litter the streets, because they find it difficult to raise the resources to promote their songs.
“It beats my imagination why it is almost cheaper to produce 10 songs than promote and market just one song before it goes viral,” he said.
Adeniran told NAN that the structure used for playing songs abroad, was more to the advantage of the artistes since it allowed them to recoup funds spent on production.
“’The rule for a radio or television station to play an artist’s song abroad, required the station to take permission and even most times pay the artist royalty for using his song.
“But here it is the artist that spends his money in producing his song and same time takes it to the radio station, pay them for his song to be played,” he said.
The entertainer called on the relevant authorities to take a critical look at the issue, and come up with corrective solution that would bring relief to struggling artistes.
“If the governing bodies like PMAN and COSON don’t take action, the struggle to promote songs will triple and have adverse effect on the industry.
“The ripple effect will no doubt stunt the growth of upcoming artistes and prevent them from showcasing their talent to the world,” he said.(NAN)
VOI/ERO/MZA
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(Edited by Emmanuel Okara/Maharazu Ahmed)