NAN-H-37
Technology
By Chiazo Ogbolu
Lagos, Feb. 25, 2017 (NAN) Troyka Holdings, a Leading Communications Group on Saturday urged brands and organisations to tap into the digital economy to accelerate business performance.
The Chief Future Officer, Troyka, Mr Solomon Ikhioda said this in a statement in Lagos.
According to him, it is no longer news that the world has gone digital and there is the need for brands and organisations to tap into the digital economy to accelerate business performance.
“ The leading communications group Troyka Holdings is set to lead future impacting thoughts on social and digital media at the fifth edition of the Social Media Week from Feb. 27 to March 3.
“The Social Media Week is a conference that proposes ideas, trends, insights and inspiration to help people and businesses understand how to achieve in a hyper-connected world.
“This year, the event features keynote speakers, workshops, master classes, presentations and networking.
“This calls for the need for marketing communications to rethink the future of advertising by design,” he said.
Ikhioda added that technology had transformed every aspect of human endeavor, including advertising.
He said for the growth and sustainability of businesses while rethinking communications, it would be relevant to the dynamics of the public sector.
He further stated that Troyka and its businesses hoped to guide transformations for clients as required by the peculiar demands of the new economy and the new consumer that the times had framed.
The chief future officer said that there would be insightful opinions about social and digital media, as well aspresentations all geared to reframe the renaissance of creativity, innovation and artistic excellence in marketing communications practice.
He listed some of the speakers as: Ikhioda, MD/CEO Insight Publicis, Mr Feyi Olubodun, MD/CEO All Seasons Media, and Mr Ralph Idu, the Creative Director among others. (NAN)
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Edited by Ese E. Ekama