Expert advises hoteliers to advertise facilities to local tourists

NAN-H-23
Hotel
By Taiye Baiyerohi
Lagos, Dec. 5 2016 (NAN) Mr Anthony Shishler, President, Fahrenheit Hospitality in Lagos, has urged hoteliers to concentrate more on advertising their facilities to local tourists to boost patronage of Made-in -Nigeria goods.
Shishler told the News Agency of Nigeria (NAN) on Monday in Lagos that hoteliers majorly advertised their hotels to foreign tourists instead of concentrating more on the local tourists who are within.

He said this would boost in bound tourism and curb the rate at which people travel for leisure.

He said that the industry was losing a lot of people who had chosen to travel abroad for leisure thus spending more because they were not aware of the juicy hotels and tourists’ sites within the country.

Shishler noted that most hoteliers worked tirelessly to attract foreign tourists, but forgetting that local tourists were capable of improving on sales in this season of economic recession.

“ The Nigeria-based hotels should be advertised to local tourists majorly instead of concentrating solely on the foreign tourists.

“ Most hotels are not making reasonable sales because they focus on the foreign tourists.

“ The local tourists who are Nigerians are fun lovers and seekers; they can spend hugely on anything they will derive pleasure in.

“ I usually see representatives of some hotels looking out for foreigners at the airport, we shouldn’t make foreigners our major target,” he said. (NAN)

PTB/PAD
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Edited by Peter Dada